Founded in October 2025, The Modest Muse was created with a simple but powerful vision: to make dressing modestly effortless, modern, and inspiring.

From the founder’s own journey, as a Muslim woman who has dressed modestly since her teenage years, balancing career, family, and a love for fashion, came the realisation that modest wear was often either poorly designed, outdated or complicated, leaving women to piece together their looks. The Modest Muse was born to change that.

Each collection is designed in-house, with every detail considered, from carefully sourced fabrics to the hand-finishing of each garment. Our signature 3-piece sets, complete with a matching hijab, are created to take away the stress of styling, so women can get ready with confidence, whether for everyday life or special occasions.

At The Modest Muse, we believe modest fashion should be both timeless and trend-led. Our values are rooted in authenticity and empowerment, with every piece designed to make women feel included, confident, and part of something bigger.

More than a brand, The Modest Muse is a community for women who share a love of style and modesty. Our vision extends beyond clothing: we aim to create safe spaces — both online and soon in person, where like-minded women can connect and feel inspired.

With each collection, The Modest Muse invites you to simplify your wardrobe, elevate your everyday, and embrace modest fashion that truly reflects who you are.